Don’t let your Chimp take charge of your money
Right now in the UK there’s a frenzy of drivers queuing for fuel. Whilst there’s no actual shortage of fuel – just a shortage of HGV drivers to transport it to petrol stations – people are responding emotionally to the Government telling us “don’t panic buy” and the contrasting media coverage of queues at forecourts. This has inflamed the situation and we’re seeing similar results to the lockdown stockpiling of March 2020.
The emotional reaction of many people to this situation makes me think of “The Chimp Paradox”, a concept created by Professor Steve Peters in his bestselling book of the same name. The concept aims to simplify complex neuroscience (the activity of different parts of the brain) into a framework that’s easy to grasp. I frequently use The Chimp Paradox when I coach people on their decisions around spending, saving and investing.
